Today's Yahoo! Store Blog post comes from Scott Smigler, President of Exclusive Concepts, Inc., a leading resource for Yahoo! stores seeking to accelerate their revenue without the overhead. For the third year in a row, Exclusive Concepts is a Patron Sponsor of the 2011 Yahoo! Merchant Summit being held August 9 and 10 in Santa Clara, CA.
When I started Exclusive Concepts 14 years ago, ecommerce was nothing like it is today. Competition among online retailers was low, and building a highly successful store was easy. In fact, simply choosing the right domain name was enough to make a store a big success. Search engines prioritized web sites that had the right keywords in their domain names, and popular search directories were easy to game as well.
It was a fun time to be in ecommerce, but you all know what happened next: things changed [...]
